Breaking data silos: video media-asset platform for CNTV

CNTV Wuxi Co., Ltd. (“CNTV”) is a leading audiovisual content-production service organization in China, an authoritative new-media information-security risk-control organization, and a big-data analytics service organization. In the era of “Internet Plus” and media convergence, CNTV positions itself as a “new-media industry cloud-service provider,” aiming to build the world’s largest Chinese-language online video database and a massive media-data cloud platform.

Customer Requirements

Exponential growth of media resources has posed a huge challenge to CNTV’s day-to-day operations, and cross-system use of media resources has become the biggest obstacle to information dissemination. The complex structure of online, nearline and offline storage, and the large share of offline media resources, have led to slow retrieval of media-asset video, difficulty in unlocking historical assets, low application value of historical data, hard day-to-day operations, and high operations labor cost.

Solution

After in-depth research and careful analysis, Sugon decided to build a National Online Video Database video media-asset platform at the Wuxi video production base, raising online storage capacity for media resources. Platform goals include:

l  Use the results of the unified media-asset and unified-cataloguing project as the media-asset application management platform, and expand capacity, functions and performance on the existing storage hardware so that the CNTV video media-asset library can uniformly manage and retrieve nearly 600,000 hours of video;

l  On one globally managed and monitored hardware platform, build a storage system that supports both transcoding cache and media-asset storage, dynamically adjust hardware resources as business load changes, and build a virtualized storage-cloud application model;

l  Uniformly manage historical media-asset data in three sub-libraries at two sites, as well as metadata and video files of 56 newly added HD and SD playout channels, and provide user-friendly search and retrieval.

Solution Value

The video media-asset platform Sugon built for CNTV has high generality, reliability and scalability. It breaks previous data silos, concentrates, fuses and shares media resources, and meets CNTV’s needs in video acquisition, production, review and playout. Under construction since 2014 through phases one and two, storage capacity has now reached 6 PB. It has supported successful completion of many large production tasks, including the CCTV Spring Festival Gala, the 2018 World Cup and live coverage of the 70th anniversary of the People’s Republic of China, and has received very high praise from the customer.


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