Broadcast Network Operations Big Data Monitoring Solution-sugon

Solution Architecture

Viewing-behavior analysis:Combining traditional viewing-behavior analysis with internet-industry user profiling, based on current users’ viewing-habit data, comments, user attributes, ad clicks, and related information, realize program and ad recommendations based on rankings and user browsing history, including real-time rankings, real-time recommendations, and more.

Precision marketing:Mainly build user-profile archives and provide business units with precision marketing, user retention, product promotion, and other market services. Develop a data view for each user, build various data archives, and tag and score them.

Intelligent O&M:Mainly support market management, operations analysis, and O&M management. Through proactive service, raise retention success and strengthen service effectiveness of front-line staff such as community managers; through operations analysis, predict user consumption behavior and raise overall benefit; through O&M management, raise utilization of information-source data from modem quality-detection systems, call centers, IT business systems, middleware, and more.

Visual reports:Presentation mainly includes large-screen interactive display, data-collection process tracking, report presentation, and data catalogs. Clearly present complex data on large screens to assist leadership in strategic decisions; through visual presentation of the data-collection process, accurately locate data issues and raise data quality; through flexible report presentation, present analysis results to end users; through a visual data catalog, let administrators fully understand data content so data plays greater value.

Solution Value

Improve Multidimensional Viewing-Behavior Analytics

Manage multi-department business data on a unified platform and deeply mine any dimension or level for rapid viewing analysis.
Improve Ad Pricing and Targeting Accuracy

Build individual and group marketing profiles for user and brand-value analysis and market forecasting, enabling precise ad pricing and push.
Improve User Retention Success and Satisfaction

Based on user tagging, precise proactive service raises retention success; content is pushed by preference to raise satisfaction.
Reduce Overall O&M and Data-Monitoring Costs

Warn of network degradation, proactively optimize and operate the network, promote rational allocation of network resources, and use visual self-service reports for fast cost accounting to lower operating cost.

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